Images can help a website rank better on a search engine result page. Search engine keeps track of visitors’ preferences when they visit a particular website. Good quality images attract visitors and keep them engaged for quite some time. This increases the usefulness of the content that the site displays. Also, search engines have begun to understand images and relate them to the keywords typed by the users. As a result, images have become important for search engine optimization.
If you are selling online, you will have only one option to show your product to you customer – a photograph of the real product. Good quality images as well as accurate descriptions of a product help viewers take a buying decision. High-quality product images are thus the hallmark of online businesses.
Good product images can help increase organic traffic. A few SEO tricks here and there can help your web page gain ranking in search engine results. Some of these tricks include Alt tag, product image description, caption, and so on.
Here are how product images can help drive more traffic to your website, which, in turn, can help your website rank better on a SERP.
First Impression is the Last Impression
Product images serve as the first impression to your shoppers. You only have a few seconds to grab the attention of a shopper. The quality of images not only attracts the attention of visitors, but also helps them spend some time on your website.
This results in improved bounce rate and engagement rate, giving search engine a reason to lift your website a few positions to the top.
Good quality unique images also feature in search engine result pages on their own, providing viewers an extra channel to land on your webpage.
Show, Don’t Tell
Customers want to have a good look of the product they intend to buy through quality photographs. These images must give them exact ideas about things like texture, shape, colors, size and more.
They also want to see the usefulness of the product and how they can use the product in a variety of ways. Sellers can provide them a variety of product images showcasing different aspects and product use cases.
A 3d or 360-degree view of the product taken through many angles seems a fantastic idea to grab the attention of viewers. Though it is an excellent idea, it can be quite expensive and can drastically slow the website load time.
It is recommended to keep images smaller in size. High-resolution or larger images should be lower in number or make them available only when requested by user. These precautions will help you improve user experience and are considered good SEO practices.
More Sales Less Returns
Most online buyers say that product images are what help them buy products online. While accurate imagery helps sell more, images that are different than real products can cause buyers to return the products and leave the sellers with bad reviews.
Fake images and negative reviews won’t help in search engine optimization either. High-quality realistic images, thus, should be given top priority.
Keep your returns to the minimum and always try to have more happy customers. Returns are lost revenue and increase overhead costs of restocking. PicsRetouch.com is a photo retouching company that makes your products image professional to use for business.
